Our own Scott Dryden was quoted in a story about MMA clothing & merchandise on the DFN Sports MMA blog. Here is the complete post:
Whether it is due to continued growth of Mixed Martial Arts or the creative designs of the clothing, MMA-inspired apparel continues to grow in popularity and sales across the globe. Featuring one-of-a-kind designs from some of the top graphic artists and designers in the world and a plethora of dark themes, MMA merchandise including MMA theme t-shirts, hoodies, sweatshirts, shorts, hats and other MMA apparel is hot at specialty store as well as mainstream retail locations and online. With top brands like TapouT, Xtreme Couture, Affliction and others available, fans have their choice of the hottest designs made from some of the finest materials available. Similarly, MMA style apparel & clothing continues to grow with the addition of new brands including Intimidation Clothing. Luke Jernigan, President and CEO of Intimidation Clothing, told DFN Sports that “the market for MMA-themed apparel is ripe. Yes, there are many great companies on the market currently, but demand is at an all-time high. We have a well-rounded marketing plan with a variety of targeted channels which will ultimately lead to the success of our company.”
Pro Fighting Fans, a leading MMA news site, is well aware of the market. “Because TapouT clothing and Affliction shirts & apparel is so popular, it made it easy to align with these top brands,” said Scott Dryden, Editor-in-Chief of ProFighting-fans.com. “Now that we have a partnership with Intimidation Clothing as well, I feel we are in a great position to continue to provide fans with what they want – great MMA apparel at affordable prices.”
However you look at it, MMA merchandise is continuing to grow just as Mixed Martial Arts is the fastest growing sport in the world. How far the sales will go is anyone’s guess, but it’s clear that many companies are poised to profit off that growth and popularity, even in times of a global economic recession.