Replay of UFC 100 fights draws more men 18-34 than the PGA Championship on CBS and MLB on Fox
New York, NY, August 18, 2009 — Spike TV’s telecast of UFC 100 (originally airing on pay-per-view July 11) drew more Men 18-34 (513,000) than anything else on television on Saturday, August 15. Airing from 10:00pm-12:30am ET/PT, the telecast drew 2 million viewers, a 1.8 rating in Men 18-34, a 1.7 rating (950,000) in Men 18-49, and a 1.5 household rating.
The telecast bested heavy sports competition during the day in the advertiser-coveted demographic of Men 18-34:
- UFC 100 (Spike TV) – 513,000
- PGA Championship (CBS) – 479,000
- MLB Baseball (FOX) – 242,000
- Strikeforce (Showtime) – 181,000
Press Release published August 18, 2009