The Ultimate Fighter on Spike TV draws more young men than MLB Playoffs on TBS

More Men 18-34 Watch An Episode Of “The Ultimate Fighter” Than Any Of The Three MLB Playoff Games On October 7

October 8, 2009, New York, NY– The cast of “The Ultimate Fighter: Heavyweights” on Spike TV delivered a ratings knockout punch to the MLB Playoffs last night on TBS.  More young men in the advertiser-coveted demographic of 18-34 watched the fourth episode of the new season of “The Ultimate Fighter” (10:00-11:00pm ET/PT) on Spike TV than any of the three MLB playoff games on TBS.

“THE ULTIMATE FIGHTER”

SPIKE TV
1.1 Million Men 18-34

New York Yankees vs. Minnesota Twins

TBS
948,000 Men 18-34

Los Angeles Dodgers vs. St Louis Cardinals

TBS
903,000 Men 18-34

Philadelphia Phillies vs. Colorado Rockies

TBS
488,000 Men 18-34

For the fourth consecutive week, “The Ultimate Fighter,” was the most watched program in all of television with Men 18-34.  Remarkably, the Spike original series is in its 10th season and clearly gaining in popularity.  

Press Release Published October 9, 2009

The Ultimate Fighter logo used with permission from the UFC